In June 2021, US President Joe Biden signed an executive order revoking the Trump administration ban on TikTok, and instead ordered the Secretary of Commerce to investigate the app to determine if it poses a threat to US national security. In January 2020, the United States Army and Navy banned TikTok on government devices after the Defense Department labeled it a security risk. An analysis estimated that Meta, the parent company of Facebook and Instagram, could gain between $2.46 billion and $3.38 billion in advertising revenue if TikTok were banned.

Privacy Commissioner of Canada

In May 2023, The Wall Street Journal reported that former employees complained about TikTok tracking users who had viewed LGBT-related content. The Israeli Defense Force (IDF) actively recruits influencers on TikTok and other social media platforms, often with what commentators have dubbed "Thirst traps". In October 2020, the e-commerce platform Shopify added TikTok to its portfolio of social media ruhtinas platforms, allowing online merchants to sell their products directly to consumers on TikTok.

• For example, despite never having toured in Asia, the band Fitz and the Tantrums developed a large following in South Korea following the widespread popularity of their 2016 song "HandClap" on the platform.
• A significant number of users on TikTok, such as Juju Green, create content surrounding Film criticism and Easter eggs.
• The company said its algorithm tracks interests not identity, and non-LGBT users also view such content.
• The day before the impending ban, California-based conversational search engine company Perplexity AI submitted a bid for a merger with TikTok US.
• Sponsored content is not as prevalent on the platform as it is on other social media apps, but brands and influencers still can make as much as they would if not more in comparison to other platforms.
• In February 2024, the European Commission launched an investigation into TikTok for potential violations of the Digital Services Act (DSA), involving content aiming at children and advertising transparency.

Australian Information Commissioner inquiry

• In March 2025, the ICO opened another investigation into TikTok concerning its use of children's personal information to recommend content to them.
• In the article, it was noted that plastic surgeons were some of the earliest adopters of social media in the medical field and many had been recognized as influencers on the platform.
• The average user, daily, was spending 1 hour and 25 minutes on the app and opening TikTok 17 times.
• NBC reported that videos using the hashtags '#plasticsurgery' and '#lipfiller' had amassed a combined 26 billion views on the platform.
• On 23 January 2018, the TikTok app ranked first among free application downloads on app stores in Thailand and other countries.
• Some adult content creators have found a way to game TikTok's recommendation algorithm by posting riddles, attracting a large number of viewers that struggled to solve them.

On 22 January 2026, US President Donald Trump and TikTok announced that the company had joined a joint venture, which will run as an independent entity while operate under defined safeguards that protect national security for US users. A new subsidiary, TikTok US Data Security Inc. (USDS), was created to manage user data, software code, back-end systems, and content moderation. In response to security concerns of the United States government, TikTok has been working to silo privileged user data within the United States under oversight from the US government or a third party such as Oracle. In June 2022, BuzzFeed News reported that leaked audio recordings of internal TikTok meetings reveal employees in China had access to overseas data, including a "master admin" who could see "everything". TikTok said it does not give information to China's government and "US user data" is stored within the country with backups in Singapore. Lawmakers also "hammered" TikTok about whether consumer data could be turned over to the Chinese government through ByteDance, its parent company in China. Since 2021, TikTok has created "election centres" on its platform leading up to European Parliament elections. This increased potential Web traffic linked to the riddle posters' accounts on OnlyFans. Other TikTok creators have spoken out against accepting sponsorship deals indiscriminately and criticized those who posted undisclosed FeetFinder ads. The company has been engaged in confidential negotiations over the project with CFIUS since 2021 and submitted its proposal but received little response from the panel afterward. Physical locations would be established so that Oracle and the US government could conduct their own reviews. This applies to those signing contracts with and receiving payment transactions from ByteDance. The whistleblower claimed in a sworn court statement that his father in mainland China had been detained by the authorities in retaliation for his speaking to the media about alleged censorship by TikTok.

US Federal Trade Commission

In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed the position from interim CEO Vanessa Pappas, following the resignation of Kevin A. Mayer on 27 August 2020. In the United States, Jimmy Fallon, Tony Hawk, and other celebrities began using the app in 2018.

Product features

According to computer security specialist Bruce Schneier, which company owns TikTok may not matter, as Russia had interfered in the 2016 US elections using Facebook without owning it. Data collected by TikTok and other social networks can already be purchased through other means. As of February 2023, at least 32 (of 50) states have announced or enacted bans on state government agencies, employees, and contractors using TikTok on government-issued devices. 7521, which would ban TikTok entirely unless it was divested from its Chinese parent company, ByteDance. Some of the recordings were made during consultations with Booz Allen Hamilton, a US government contractor. An article in the law insists that all organizations and citizens shall "support, assist and cooperate with national intelligence efforts." Analysts differ in their assessments of the data collection risks. Concerns have been raised about the potential control and influence of the Chinese government over TikTok's owner, ByteDance, in particular the extraterritorial implications of China's 2017 National Intelligence Law. Experts considered them to be "vague" and their implications "problematic" for the United States due to the country's general lack of robust data privacy laws. In January 2020, Check Point Research discovered a vulnerability through which a hacker could spoof TikTok's official SMS messages and replace them with malicious links to gain access to user accounts. TikTok has faced criticism for transferring European user data to servers in the United States. A data scientist said US user data were emailed to ByteDance workers in China to identify viewer interests. It would also digitally sign software code, approve updates, and oversee content moderation and recommendation. A 2024 unclassified threat assessment by the Director of National Intelligence said "TikTok accounts run by a Chinese propaganda arm reportedly targeted candidates" during the 2022 United States elections. Whether similar information will remain exempt from being treated as "protected user data" is being negotiated with Committee on Foreign Investment in the United States (CFIUS). Douyin includes an in-video search feature that can search by people's faces for more videos of them, along with other features such as buying, booking hotels, and making geo-tagged reviews. While TikTok and Douyin share a similar user interface, the platforms operate separately. TikTok has come under scrutiny due to data privacy violations, mental health concerns, misinformation, offensive content, addictive algorithm, and its role during the Gaza war. The popularity of TikTok has allowed viral trends in food, fashion, and music to take off and increase the platform's cultural impact worldwide.

Submit a report

In response to the exposé, Kenya's Communications Authority (CA) launched a formal inquiry, directing TikTok to remove all sexual content involving minors and submit a detailed plan to strengthen its moderation and child protection systems. Reporting in The Washington Post suggested that the virality of the letter had been limited prior to media coverage, having never trended on TikTok. TikTok was also accused by Malaysia's minister of communications, Fahmi Fadzil of suppressing pro-Palestinian content. The Jewish Federations of North America expressed support for TikTok to be banned, while Israel's critics denounced the "criminalisation of pro-Palestinian voices", including on TikTok, which has been used to condemn "Israel's atrocities", according to The New Arab. TikTok said that a significant proportion of its userbase comes from non-US regions such as the Middle East and Southeast Asia and that hashtags should not be cherry-picked due to differences in the number of views per post and the age of a post or tag. Prominent Jewish individuals such as Sacha Baron Cohen, Debra Messing, Amy Schumer, and TikTok creator Miriam Ezagui raised the issue with Adam Presser, TikTok's head of operations, and Seth Melnick, its global head of user operations, both also Jewish. Duets, a feature that allows users to add their own video to an existing video with the original content's audio, have sparked many of these trends. In December 2021, TikTok started beta-testing Live Studio, a streaming software that would let users broadcast applications open on their computers, including games. Users can choose whether any other user, or only their "friends", may interact with them through the app via comments, messages, or "react" or "duet" videos. The app's "react" feature allows users to film their reaction to a specific video, over which it is placed in a small window that is movable around the screen. They have also labeled a potential ban on the app an assault on freedom of speech, including Republican congressmen Rand Paul and Thomas Massie. State bans only affect government employees and do not prohibit civilians from having or using the app on their personal devices. On 30 December 2022, President Joe Biden signed the No TikTok on Government Devices Act, prohibiting the use of the app on devices owned by the federal government, with some exceptions. Recruiters had been using the app to help fill quotas, and some continue to maintain a level of engagement through their personal accounts. On 6 November 2024, Canada ordered TikTok to shut down its offices and subsidiary company (TikTok Technology Canada, Inc.) in the country due to national security concerns, but access to the app was not banned. On 7 March 2025, the shutdown was officially enacted after the Albanian Cabinet cited concerns over the app's role in promoting violence and bullying among children.